The example store
Every example on the site is the same owner: 3 stores, each selling $43,000 a week inside the store, not counting fuel. That is the average U.S. convenience store.
Owners with 10 stores or fewer run 95,672 of those stores, 63% of the industry. They are who Retello is built for.
What it adds up to
$139,102 a year for the example owner.
About $46,367 per store, or $381 a day: roughly 2.1% of inside sales. This is the estimator’s answer for the example store. Each line is an estimate built from industry averages, with its sources below. Your own number comes from your store’s data.
| Part | Rate | Per store | 3 stores |
|---|---|---|---|
| Price bookAbout 0.85% more gross profit inside the store. Holiday Stationstores got 1.25% in year one with price optimization. | 0.28% | $6,261 | $18,782 |
| InvoicesHours back from typing invoices, and new costs reaching the price book the day they land. | 0.15% | $3,354 | $10,062 |
| Register shrinkOne fifth of the average shrink rate (1.6% of sales, NRF). | 0.32% | $7,155 | $21,466 |
| Scan dataManufacturer rebates claimed. Well under the $504+ a month Skupos says its retailers average. | $100 a month | $1,200 | $3,600 |
| Delivery apps$6,000 a month in new app sales, about 30% of it kept as profit after picking and bags. | 0.97% | $21,689 | $65,068 |
| LoopRegulars coming back 18% more often, on a small share of sales. | 0.30% | $6,708 | $20,124 |
| Total | $46,367 | $139,102 |
Estimate Rates are shares of a store’s yearly inside sales ($2,236,000). Scan data is a flat amount per store.
Delivery: $6,000 a month
We say stores like yours add $6,000 a month in delivery sales. That is about 10 app orders a day at roughly $20 each; orders through the delivery apps average about $18. It sits below the best programs we could find:
| Program | Per store, a month |
|---|---|
| 7‑Eleven 7NOWOwn app and fleet. $550M in the first half of FY2026 across 7,594 stores.3 | ≈ $12,070 |
| Wesco, 57 storesVroom and DoorDash. “Over $100,000 per store per year.”5 | ≈ $8,300 |
| Our exampleAbout 10 app orders a day at roughly $20. | $6,000 |
| H&S Energy, about 156 sitesVroom. $1 to 2 million a year in total.6 | $530–$1,070 |
Retello prices every item for each app’s fee, so an app sale keeps the margin of a counter sale. We count about 30% of the new sales as profit, after picking and bags: $6,000 × 12 months × 30% ≈ $21,700 a year per store. 81% of delivery customers say they wouldn’t otherwise have driven to the store, so we treat these sales as new.
Illustrative Until we can show the median of Retello stores, with how many stores and over what months.
Loop and brand money
- +18% more visits from regulars Illustrative
- Text-program subscribers visit 44% more often than non-subscribers (Mobivity, 15 million subscribers), and convenience store loyalty members visit weekly 65% of the time against 46% for everyone else (ACSI, October 2026). Both are correlations, so we use a much smaller number.
- $2,053 from two brands in a month, across 3 stores Illustrative
- Coca‑Cola $1,840 and Altria $213, paid back for deals customers used. Brands already pay stores for this: cigarette makers alone paid retailers $5.74 billion in price discounts in 2022 (FTC). Skupos says its retailers average “$504+ per month” from tobacco programs and brand promotions.
- 41 of 374 came back Example
- One text to a store’s weekend soda buyers: $1 off a 20 oz Coke. Coca‑Cola paid the $41.
Capital: rates as of October 2026
Retello isn’t a lender. It shops an owner’s loan across lenders and connects them with the one that fits. The rates on the site are examples, set against the market in October 2026.
| For | Loan | Your bank | Best found | Back to you |
|---|---|---|---|---|
| Another storeSBA lenders | $250,000, 10 yr | 7.9% | $42,410 | |
| New coolersEquipment lenders | $40,000, 5 yr | 8.9% | $6,020 | |
| New pumpsFuel-equipment lenders | $90,000, 5 yr | 8.9% | $10,760 | |
| RemodelSBA 504 lenders | $120,000, 10 yr | 7.6% | $25,860 | |
| Stock upWorking-capital lenders | $60,000, 2 yr | 11.4% | $3,060 |
“Back to you” is the difference in total payments over the life of the loan, with equal monthly payments. Every rate sits inside the market: the prime rate is 7.00% (after the September 16, 2026 increase), SBA 504 loans priced at an effective 6.97% (October 8 sale), SBA 7(a) rates are capped at 10 to 13% depending on size, and business term loans typically run 10 to 27%.
- $9,380 a year on card fees. 2.61% down to 2.19% is 0.42 points on about $2.2 million of card sales a year across 3 stores.
- $7,270 on cooler financing. $40,000 of dealer financing, refinanced from 14.9% to 8.9% over 5 years.
- $2,140 a year on store insurance. 4 quotes, same coverage.
Illustrative Real offers depend on the store, the owner’s credit and the lender.
Other numbers on the site
- $173 a second
- What U.S. convenience stores lose to shrink: NRF’s 1.6% shrink rate × $341.2 billion of in-store sales is $5.46 billion a year, about $15.0 million a day.
- 1,303 sales watched today
- An example day. The average store rings up 1,484 transactions a day (NACS, 2026).
- Invoices
- A store can take 50 to 60 direct-store deliveries a week (CSNews), and processing one invoice costs $10.89 on average (Ardent Partners, 2025).
- 152,000 stores
- 151,975 convenience stores in the U.S. (NACS, January 2026).
How we label numbers
- Estimate
Math on industry averages and your inputs, like the estimator and the leaks in Lose less.
- Illustrative
A realistic example, dated, used where we don’t yet have enough customer data: delivery dollars, Loop results and Capital rates.
- Measured
Real results from Retello stores, always shown with how many stores and over what period.
Sources
- NACS, “U.S. Convenience In-Store Sales Top $340 Billion”April 15, 2026
- NACS, “2026 Sees Slight Decrease in C-Store Count”January 26, 2026
- C-Store Dive, “3 big numbers: 7Now delivers gains for 7-Eleven”October 16, 2026
- C-Store Dive, 7‑Eleven’s $1 billion 7NOW targetJanuary 13, 2025
- Retail Tech Innovation Hub, Wesco and VroomFebruary 2026
- Food On Demand, “Vroom Delivery … is crushing it”April 23, 2025
- C-Store Dive, “How convenience stores build a successful delivery program”January 8, 2024
- NRF, National Retail Security Survey (shrink in 2022)2023
- Revionics, Holiday Stationstores case study
- Skupos, Altria program case study (“$504+ per month”)
- CDC summary of the FTC Cigarette Report for 2022
- Restaurant Dive / Mobivity, text subscribers visit 44% moreOctober 21, 2021
- ACSI Convenience Store Study 2026October 6, 2026
- CSNews, “The DSD dilemma” (deliveries a week)
- Ardent Partners 2025 AP metrics (Corpay summary)2025
- Lendio, SBA loan interest ratesupdated October 13, 2026
- CrowdFunded Wealth, SBA 504 loan rates 2026October 2026